Here is the first draft of my radio advert. I tried to create the advert based around the genre, giving it a slightly haunted and spooky feel. For the main voice over, I used the voice of the presenter from my documentary, this gives a consistent style and link from the advert to the documentary itself. When creating the background timbres for the radio advert, I decided not to use any music, but instead use a selection of samples and sound effects. This creates a patchwork of spooky sounds, meaning the audience cant predict what they will hear next; adding to the suspense and therefore linking to the haunting genre.
After reviewing this first draft, I would say that I need to do more to specify the genre in the advert. establishing the fact that this is a documentary about real events.
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